Your menu is so much more than just a list of items that your restaurant prepares. A lot of planning and research needs to go into a well-designed menu. An effective menu design should communicate the brand, the vision, the ambiance, the food & beverage offerings and the overall experience a guest can expect to have. The driving force behind a well-designed menu is not the designer or printer, it is the restaurant owner or chef. McDonald Wholesale’s menu design services can help you create a menu that keeps your brand fresh in your customers’ minds.
What Are the Goals of an Effective Menu Design?
- An effectively designed menu can increase sales revenue by directing the diner’s attention to specific menu list items. The featured items should be dishes, which earn the highest gross profit with the lowest food costs.
- Having a unique look and feel included in the menu design will set a restaurant apart from competitors.
Why Do You Need Menu Design Services?
- Your menu is your most powerful internal marketing tool: When a customer is inside your restaurant, your menu is your key internal advertising tool. It is perhaps the only piece of advertisement that all your customers will read. Your menu can influence what your customer will order and how much they will spend. It can be said that your menu design directly influences your sales revenue, which is why menu design services are extremely important.
- It helps reduce design fatigue: Whether you have an extensive menu or a limited one, too many choices can be confusing. A well-designed menu makes it a lot easier for your customers to decide what they want quickly. The faster your customers order, the sooner they eat, leading to faster table turnover. It means that a good menu could help you generate more revenue from a single table.
- You can manage your inventory more easily: Did you know that 40% of restaurants struggle with inventory control? Having a well-designed menu means that you have greater control over your ingredients. It allows you to better control your inventory, eventually making your business more cost-efficient.
How Does Our Menu Analysis & Design Service Work?
We start by doing an in-depth analysis of your foodservice operation’s menu. We collate usage reports of your current offerings and identify areas where quality control and cost-saving can be improved. We will also provide useful recommendations, such as replacing your slow-moving items with new trending items that you can add to your menu.
From images to fonts, our menu design services focus on every small detail on your menu. We use the latest strategies and menu design techniques to promote your restaurant and increase profitability. We can also assist with printing and laminating services for your menu as well.
Menu analysis and development services from McDonald Wholesale are available to all qualified active accounts. Please speak with your account representative for full pricing details.
Choose McDonald Wholesale for the Best Menu Design Services
Do you need to upgrade your restaurant’s menu? McDonald Wholesale can help you design a menu that increases brand recall and improves profitability. We also provide a variety of restaurant consulting services to help grow your restaurant business. To learn more or get started working with our team, you can reach us at 541-345-8421.